How Small Loan Consumer Finance Businesses Attract More Revenue and Lasting Customer Loyalty


In partnership with Direct Marketing, Inc., PAC develops and implements merchandise and customer loyalty programs for small loan consumer finance businesses. We manage every detail of getting in-demand consumer products into your customers’ hands and homes. Your role? Finance those products. It’s another avenue for generating revenue, creating consumer loyalty and building on-going finance relationships.

We Understand Your Customer Segment… We Help You Engage Them with In-Demand Consumer Products & Programs

The small loan, consumer finance industry has an infinite number of potential customers. While you have more prospects than ever, they are more sophisticated and have more choices than ever. Through a branded and customized customer reward program, your customers receive unique benefits, which is especially attractive to those who cannot qualify for financing at other retail stores.

We know the opportunity for small loan revenue growth also brings challenges in attracting and retaining customers. Our wide range of merchandise and customer loyalty programs solve these challenges.

  • Attract customers with a new product offering to make more loans for an additional profit center. Then, refresh the product mix anytime you want, generating new interest and reaching new prospects.
  • Add value for existing customers by offering VIP access and promoting brand recognition.
  • Reward customers for their business with a customizable loyalty program.
  • Enhance your customers’ experience and enter new markets through a powerful digital experience that integrates with your website and works with your existing infrastructure.

PAC creates merchandise and customer loyalty programs from the ground up or executes your current program. Either way, our job is to separate your company from others, build loyalty and increase consumer small loans. We know the equation for an effective and successful customer loyalty program is part psychology and creativity and part execution.

Customer loyalty program services include:

  • Program development based on clear end goals
  • Merchandise selection, design and production
  • Web store for online point redemption and participation tracking
  • Reward warehousing, order fulfillment and shipping
  • Program participation tracking and reporting

PAC as 100 suppliers contributing over five million black label items from which to choose for your customer loyalty program, ranging from the hottest consumer electronics to appliances and more. Whether customers qualify for a loan of a few hundred to a few thousand dollars, they’ll have merchandise options that mean something – they’ll know your company made it possible.

We’re the “Behind the Scenes” Partner to Count On

  • You continue to own the loan AND the customer relationship, while we provide the consumer goods and merchandise to your best customers.
  • We take care of customer service, inventory, shipping and warranties.
  • We manage the loyalty programs in conjunction with other new or ongoing reward programs, which are named and branded to your company.
  • Loyalty programs can extend to your other business lines and employees, and provide a “soft entry” into other markets, such as credit cards.

We Make It Easy to Establish Your Merchandise & Customer Loyalty Programs

Step 1: Approve mix of products offered (TVs, washing machines, dryers, refrigerators, computers, tablets, x-box, furniture, and much more)

Step 2: Provide portal on your website for customers to access the program

Step 3: Determine target customer profile

Step 4: Approve inventory

Step 5: Align program with your internal IT structure

Step 6: Train staff and/or branches (can be performed virtually)

Step 7: Approve marketing plan

Step 8: Customize your customer reward program

We’re the Best Choice for You and Your Customers

With our broad selection of consumer goods, Performance Award Center has been the cost-effective marketing supply chain for the most recognized and reputable brand names in the world since 1972. From online portals to packaging and shipping. From distribution to fulfillment and inventory management, PAC flawlessly executes every detail so you can take full advantage of growth opportunities while building customer loyalty.

We partner with the best in the business, Direct Marketing, Inc., to target merchandise and customer loyalty programs to your best customers. How? Though personalized, highly targeted direct mail advertising using Internet searches and public records as data sources. Not one cent is wasted on direct mail to someone who doesn’t meet your criteria. With their complete mail facility, they handle all the data, direct mail design and mailing.

Dr Pepper Snapple Group’s 50+ brands have great promotional and logistical needs. They need to order hundreds of stock items, order custom merchandise, display marketing information and track their orders. For all this and more DPSG turned to PAC to run their Corporate Store.

Dr Pepper Snapple Group

Marriott Vacation Club has over 50 timeshare locations that need to be stocked with state of the art LCD televisions, sound systems and lobby displays to satisfy their client base and nothing impresses like Sony electronics. To manage all of their Sony needs Marriott counts on PAC Distribution Services.

Marriott Hotels

When Interstate Batteries wanted a new platform for their employee wellness program, they turned to PAC and the Unlock Your Potential solution. The training and incentive capabilities of Unlock Your Potential were a perfect fit for this educational and rewarding program.

Interstate Batteries

As a Fortune 100 Company Pfizer has some monumental shipping and promotional needs. Awards for Sales Representatives, corporate apparel and tools are just some of the materials that PAC distributes to Pfizer’s thousands of employees and customers.

Pfizer Pharmaceutical

Chili’s and the Dr Pepper Snapple Group both rely on PAC to supply them with entertaining items to sell to their customers, name brand corporate apparel that makes their employees look professional, contest prizes, executive gifts and holiday items. We are not merely a vendor to our clients, but a promotional partner.

Read a case study about how PAC promoted Dr Pepper and country music.

Chili's and the Dr Pepper Snapple Group

PAC Sports designed, manufactured and installed full trailer wraps for 200+ in record time.

College Sports